Karan Nakashe
Senior Manager - Marketing @Jio World Drive
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WORK HISTORY
Senior Manager - Marketing @Jio World Drive
Mumbai, IN
Key Responsibilities- Develop and drive integrated marketing strategy across digital, ATL, BTL, PR, and influencer channels to strengthen brand presence and deliver business growth- Lead strategic planning and execution of campaigns, from ideation to rollout, ensuring alignment with business objectives and measurable ROI- Oversee creation of brand and campaign creative assets, including key visuals for events, activations, influencer collaborations, and marketing promotions- Manage digital performance marketing, CRM, email, and SMS campaigns to optimize customer acquisition, engagement, and retention- Plan and execute PR initiatives and influencer marketing programs to amplify reach, drive conversations, and build brand credibility- Leverage MarTech platforms, automation, and analytics to enhance customer experience and enable data-driven decision making- Collaborate with agencies, PR partners, influencers, and internal stakeholders to deliver consistent and impactful brand communication.360 Marketing - Leading Social Media, Content Strategy, Digital Marketing, Performance Marketing, PR, ATL, BTL, Marketing Communication, Media Planning.Brand Marketing, Brand Management, Retail Marketing, E-commerce, Programmatic Advertising, WhatsApp, SMS, E-mail Marketing, CRM, Event Marketing. Marketing Budget Planning, P&L, ROI, Google Analytics.
EDUCATION
St Mary's School (ICSE)
High School
University of Mumbai
Master's Degree, Master's of Commerce
University of Mumbai
Master's Degree, Master of Management Studies - Marketing
H.R. College of Commerce and Economics
Bachelor's Degree, Bachelor of Commerce
SKILLS
ABOUT KARAN NAKASHE
I’m a marketing professional with 10+ years of experience driving growth, brand impact, and customer engagement across diverse industries. My expertise lies in building and executing integrated marketing strategies that merge digital, performance, and traditional marketing — from ATL & BTL campaigns to MarTech-driven, omnichannel initiatives including SMS, email, and automation.Over the years, I’ve spearheaded marketing programs that not only enhanced brand visibility but also delivered measurable results in acquisition, retention, and ROI. I thrive at the intersection of creativity, technology, and data, leveraging insights to craft campaigns that resonate with audiences and fuel business growth. What I bring to the table:End-to-end ownership of digital marketing & growth marketing (SEO, SEM, paid social, automation, analytics).Proven success in ATL/BTL activations, experiential marketing, and on-ground brand experiences.Expertise in CRM, lifecycle marketing, email/SMS campaigns, and customer journey mapping.Development of brand and campaign creative assets — including key visuals for events, activations, promotions, and cross-channel campaigns.Skilled in leveraging MarTech platforms, data-driven insights, and AI-powered tools to scale performance.Strong cross-functional collaboration with agencies, creative teams, and business leaders.Ability to design omnichannel strategies that balance short-term growth with long-term brand building.I am deeply passionate about the future of marketing — from AI-driven personalization to customer experience, loyalty, and purpose-led storytelling — and aspire to create campaigns that are as impactful as they are innovative. Looking ahead, I’m keen to explore leadership roles where I can scale growth, shape brand narratives, and build future-ready marketing ecosystems.Marketing Leader | 10+ Yrs in Digital, ATL, BTL | Brand Management | Digital Marketing | Growth, Performance & Brand Strategy | Social Media | Content Strategy | Media Planning | CRM, CX & MarTech
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