Karan Hotwani
Marketing Manager @Upside Learning Solutions - A Division of Mitr
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WORK HISTORY
Marketing Manager @Upside Learning Solutions - A Division of Mitr
IN
ABOUT KARAN HOTWANI
Marketing Manager with 12+ years of experience across branding, digital marketing, SEO, paid campaigns, and analytics. I specialize in building strategies that blend creative storytelling with data-driven insights and the smart use of AI tools.Over the years, I’ve expanded my expertise from content writing to SEO, ads, and analytics, and now also into AI-assisted marketing. From designing effective prompts that generate campaign ideas faster to using AI for keyword research, copy variations, and content testing, I use technology to speed up execution without losing the human touch.Key areas of expertise- Campaigns & Strategy: Multi-channel campaigns across SEO, content, ads, and social- Analytics & ROI: Data-backed dashboards and reports to measure performance- Paid Media: Google Ads, LinkedIn Ads, and targeted social campaigns- AI in Marketing: Prompt design, AI-assisted content creation, idea generation, and process automation- Branding & Positioning: Building messaging and narratives that resonate with decision-makers.What excites me is the balance between creativity, numbers, and technology, shaping strategies that deliver reach, impact, and measurable growth
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