Kara Paul
VP of Stakeholder Relations and Business Growth @Zag
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WORK HISTORY
VP of Stakeholder Relations and Business Growth @Zag
EDUCATION
Royal Roads University
Bachelor of Commerce - BCom
MacEwan University
Diploma, Public Relations
SKILLS
ABOUT KARA PAUL
I\'m a proud Edmonton-based business professional with over 15 years of experience across every facet of the marketing and advertising industry. From stakeholder engagement and public relations to business development, project management, event planning, and media buying – agency life has allowed me to build a diverse, adaptable skill set in an ever-changing landscape.At zag, I work with small, mid, and large-sized brands to assess their marketing needs and deliver strategic guidance rooted in understanding human behaviour. Our team believes that successful marketing starts with uncovering what motivates people – their stories, aspirations, and \"why\" – and crafting strategies that resonate on a deeper level.Beyond my professional work, I’m passionate about community building, entrepreneurship, and the power of bold ideas. I’m energized by connecting with fellow visionaries, exchanging insights, and sparking conversations that lead to meaningful impact.I\'m always open to new connections and opportunities – feel free to reach out.
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