Kanika Gulati
Marketing Lead @Franchise To World
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WORK HISTORY
Marketing Lead @Franchise To World
Guelph, ON, CA
Working with external agency and vendors to discuss opportunities, review progress, and manage the relationship at a senior and managerial level• Overseeing the development and management of marketing and communications plans, based on organizational strategic priorities and operational plans• Overseeing the production of collateral, promotional items, and advertorials in various digital and print media• Ensuring effective brand presence at external events, such as corporate dinners, business events, luncheons, and special presentations. Ensuring the effective creation and distribution of digital and print material for events and initiatives
EDUCATION
N.C.Jindal Public School
12th, Science
Guru Gobind Singh Indraprastha University
BCA, Computers
Guru Gobind Singh Indraprastha University
MCA, Computers
ABOUT KANIKA GULATI
Great marketing isn’t just about getting noticed; it’s about building trust, sparking growth, and turning customers into true advocates. That’s the space where I thrive.With 15+ years in marketing, I’ve learned how to balance creativity with data to create campaigns that don’t just look good but actually perform. Whether it’s shaping digital strategy, running global events, or building content that resonates, I focus on helping brands grow in meaningful, measurable ways.A few highlights I’m proud of:1. Boosted qualified lead conversions by 40% through smarter content and targeted paid search.2. Drove a 30% lift in engagement by leading a multi-channel marketing strategy for industry and partner events - SAP Sapphire, SAP for Utilities, CSKOM - NA, EMEA, Energy, UKISUG, SAP BTP Executive Summit, etc.3. Cut campaign turnaround times by 25% by streamlining processes and aligning stakeholders.What really drives me is storytelling and connection. Marketing, at its best, creates shared moments—inside teams, with customers, and across industries.I work best where creativity meets analytics, partnering with business, sales, and comms teams to build strategies that move the needle. My expertise spans content strategy, digital (SEO, SEM, email), brand management, event marketing, and stakeholder communication.If you’re interested in building marketing that actually makes an impact or just want to swap ideas about brand, business, and growth; I’d love to connect.
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