Kani Dang

Director - Paid Social Media Strategy Tech Cpg Real Estate @Brainlabs

Partner with clients Senior Marketing Leadership and CMOs to deliver on key OKRs such as improved ROAS and more efficient CAC; results include: o Increased lead volume 11X within 6 months, decreased cost per lead by 56% and achieved an ROI of 2.5x within a competitive B2B tech environment o Scaled 5X in paid subscription volume globally while maintaining consistent CAC and decreasing CPL by 73% for a Virtual Reality game brand with a monthly subscription model • Serve as co-lead for an internal DEI employee resource group across the US and Canada, while assisting global efforts in increasing DEI awareness in EMEA and APAC to ensure a cohesive brand strategy and internal communications for Brainlabs