Addisson L.
Senior Manager, Enterprise Seo & Data Insights @Brainlabs
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WORK HISTORY
Senior Manager, Enterprise Seo & Data Insights @Brainlabs
US
Lead enterprise SEO programs across global brands (e.g, adidas, Pepsi, fintech,), overseeing technical audits, content strategy, and cross-functional implementation to improve crawl efficiency, site architecture, and search visibility. • Build data-driven SEO insights using advanced Excel dashboarding, SQL querying, and automated agents to analyze trends, monitor site health, and surface opportunities tied to revenue growth and key business moments. • Develop executive-level reporting and data stories that clearly translate complex SEO signals into actionable recommendations for marketing, product, and engineering teams.
EDUCATION
University of California, Santa Cruz
Bachelor's degree, Psychology
Gies College of Business - University of Illinois Urbana-Champaign
Graduate Certificate in Marketing Management
Udacity
Digital Marketing Nanodegree
ABOUT ADDISSON L.
Hello, I’m Addisson! a Senior SEO & Data Insights Manager specializing in enterprise-scale SEO, technical performance optimization, analytics storytelling, and automated insights workflows across global brands.I bridge SEO, data analytics, and operational automation, leading large-scale campaigns that combine technical SEO, content strategy, and data engineering-lite methods (Excel modeling, SQL querying, and custom agent automations) to uncover opportunities, reduce inefficiencies, and drive measurable growth.I excel at turning complex datasets into clear, executive-ready narratives, partnering with technical, content, and product teams to implement impactful recommendations across massive websites with millions of URLs.
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