Kanan Pandya

Director of Marketing @Cresso Brands, Llc

Atlanta, GA, US

CRESSO is a revolution in health and wellness solutions for both businesses and individuals. By providing accessible employer solutions, we support businesses in creating a healthy work environment. For individuals, we are committed to empowering them in taking control of their health by offering convenient, confidential, and affordable lab tests. This focus on both employer solutions and consumer well-being ensures comprehensive support for all clients and partners in all aspects of health and wellness. By embracing continuous improvement and change, we are committed to expanding our reach by integrating forward thinking health brands and making a meaningful impact in every life we touch.Key Responsibilities:Develop and implement national, local, and franchise development marketing strategiesfor both Any Lab Test Now and ARCpoint Labs.Manage cross-functional relationships with external agencies, strategic partners, vendors, and internal marketing teams to ensure seamless campaign delivery and brand alignment.Maintain and update corporate websites, social media channels, and marketingcollateral for brand consistency.Deliver regular performance reports and actionable marketing insights to the CMO and executive leadership; provide strategic recommendations to drive growth and operational efficiency.

Kennesaw State University

Bachelor's Degree

Georgia Perimeter College

Bachelor's degree