Kambrya Blake
Senior Paid Media Manager @Propellic - Travel Marketing
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WORK HISTORY
Senior Paid Media Manager @Propellic - Travel Marketing
Austin, TX, US
Senior Paid Media Manager leading strategy and execution for travel, hospitality, and experience-driven brands. Own paid media programs end to end, from account architecture and audits through optimization, reporting, and executive-level recommendations.Drive performance across platforms, balancing brand protection, non-brand growth, and efficiency within full-funnel media strategies. Translate complex platform data into clear, actionable insights that inform budget allocation, bidding strategy, and testing roadmaps.Partner closely with clients and internal teams to ensure strong measurement foundations, signal quality, and attribution alignment. Serve as a strategic advisor, guiding clients through automation tradeoffs and platform complexity while aligning media investment to business outcomes.Contribute to internal best practices, beta evaluations, and team development through mentorship and process improvement.
EDUCATION
Western Governors University
Master of Science - MS, Management and Leadership
Feather River Community College District
Associate's degree, Liberal Arts and Sciences/Liberal Studies
Western Governors University
Master of Business Administration - MBA, Business Administration and Management, General
University of California, Berkeley
Theater and Performance Studies, Design and Production
SKILLS
ABOUT KAMBRYA BLAKE
I’m a data-driven marketing leader working at the intersection of performance, measurement, and storytelling. Over the past decade, I’ve led multimillion-dollar paid and organic programs across global travel, higher education, and public-sector organizations, overseeing teams, partnerships, and media investments exceeding $50M.My work focuses on building durable growth systems. I’ve restructured marketing functions, developed co-op programs with industry partners, and driven measurable ROI through paid media strategy, reporting automation, and cross-functional collaboration. I value strategic clarity paired with hands-on fluency, especially in complex, high-scale environments.I enjoy collaborating with teams that prioritize autonomy, rigor, and transparency, and I’m particularly energized by work that improves how organizations use data to make better decisions. Mentorship and knowledge-sharing are core to how I lead and operate.Always open to connecting and exchanging perspectives on performance marketing, measurement, and the evolving role of storytelling in digital growth.More at
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