Kamal Hussain

Senior Digital Marketer @LandTech

Migrated LandTech\'s paid media channels in-house from external agencies. • Restructured paid media accounts, with new campaign setups for Google Ads, Facebook, and LinkedIn. This resulted in a 1,200% increase in leads, a 102% rise in CVR, and a 75% decrease in CPL. • Oversaw 40% increase in revenue generated by paid media channels for the business. • Launched YouTube advertising for the company, collaborating with the creative team to produce engaging ad videos. • Spearheaded new CRO-centred approach to website testing, and designed key traffic driving pages to feed into this strategy.