Kamal Prakash

Sr Digital Marketing Executive @PACE Hospitals

Hyderabad, IN

Project: Responsibilities:SEO: Implementing best on-page and off page practices to improve the keyword ranking, monitoring the technical SEO elements (core vitals, responsiveness, crawling, indexing, https status code, page speed) for better crawl budgets, using tools like GTM to implement third party tags to the website, creating textual SEO content based on requirements.Web Analytics: Monitoring the important KPIs in Google Analytics & Search Console to understand the performance of pages to optimize it for better results, setting up the Goals to track the conversion on the specific pages, implementing the filter to restrict the traffic from specific IP address, creating custom events to track the interaction happening on the pages, preparing reports based on source, channel, behavior, demographic, geography and other events data to draw insights to understand the traffic journey.Paid Marketing: Using DSPs like Google Ads, Facebook, Instagram, LinkedIn to create paid campaigns, monitoring the campaign, optimizing the campaigns based on the KPIs for better conversion and ROI.YouTube SEO: Optimizing the YouTube Channel and content with respect to SEO guidelines for better reachability and engagement.Social Media Marketing: Creating Social media calendar based on the product and services which includes the type of post and post timing (brand post, informative post, USP post, short videos, and Info graphics), copywriting for the post, tracking the organic engagement of the post on specific social media platform analytical tools.Email Marketing: Creating and monitoring the Email campaigns for re-marketing using tools like MailChimp, SendInBlue.