Kalyn Leblanc

WORK HISTORY

EDUCATION

SKILLS

ABOUT KALYN LEBLANC

I’m consumer marketing expert with 10 years of experience in the beauty industry, passionate about creating impactful content and building strong, authentic relationships with influencers. I thrive on developing data-driven campaigns that drive both engagement and growth, having successfully scaled social media audiences across platforms like Instagram and TikTok. I’m skilled at managing cross-functional teams, ensuring brand messaging is aligned, and staying ahead of trends to keep content fresh and relevant. For me, the key to success is not just strategy, but fostering genuine connections that create lasting impact.Outside of work, I’m a self-proclaimed “girly girl” with a passion for makeup artistry, skincare, fashion, cooking, interior design, and pop culture. My love for all things beauty-related and my constant engagement with the latest trends in pop culture help me stay inspired and connected to the ever-evolving beauty and lifestyle industries. These creative outlets allow me to express my personal style while broadening my professional perspective.In my latest role at VI Peel as a Social Media, Influencer & PR Manager, I\'ve spearheaded campaigns that significantly expanded our digital footprint, elevating our Instagram following to over 100K. My forte lies in crafting targeted strategies and engaging content that resonates with diverse audiences, leveraging platforms like TikTok and Instagram to foster community and enhance brand visibility.Previously, with Anastasia Beverly Hills, my creativity flourished as I produced compelling video content to spotlight product launches, managing social media with a keen eye for storytelling and audience engagement. Across all my endeavors, the consistent thread is an unwavering commitment to blending artistry with strategy, pushing the envelope in makeup artistry and digital marketing to captivate and inspire.