Kallie Falandays
Marketing and Content Lead @Yorba
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WORK HISTORY
Marketing and Content Lead @Yorba
Goal: Make Yorba look as cool as it is across all touchpoints. Develop GTM plan alongside founders. Make the internet less annoying.
EDUCATION
University of Delaware
Bachelor of Arts - BA, English, Italian
Wichita State University
Master of Fine Arts - MFA, Poetry
ABOUT KALLIE FALANDAYS
8+ years of experience crafting compelling copy, content, and campaigns that connect and convert(how’s that for alliteration?) 🧠 Collaborative team and project leader fusing right-brain ingenuity with left-brain systems thinking to optimize workflows and processes Comfortable working with brands across all industries, but adore partnering with SaaS companies, lifestyle brands, and hotels History of partnering on projects with brilliant brands including Rippling, Dopesnow, Wolff Olins, Sage, Learnexus, Boston Global, and RISDSpecialtiesCollaborative leadership | Copywriting & editing | Content strategy & management | Brand voice & positioning | Brand marketing | Coaching & mentoring | Storytelling | User insights | Consumer research | SEO best practices | Business operations | Project management | Program management | Staff training | Workflow optimization | Systems development | Timeline management | Resource allocation | Client relationsTL;DR I love working with startups or companies getting out of stealth mode, so if you have a dream (and a demand), let\'s chat it up.
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