Kalika Parnaik
Executive Director, Marketing Practice, Gen Ai Lead @Accenture Song
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WORK HISTORY
Executive Director, Marketing Practice, Gen Ai Lead @Accenture Song
Started and scaled Accenture ‘s Generative AI platform, offerings and org, including product development, GTM, customer adoption and value case, ecosystem partnership, and responsible AI, to build $XX million in pipeline.It all started in 2022- on the core team in Marketing Practice – to define and build use cases across marketing value chain, create prototypes with Global AI/ Data Engineering team. We moved at startup speed and built assets and demos to showcase the art of the possible, integrated with internal assets and ecosystem partners to build a Song AI platform.We created content and messaging, iterated on the narrative across industry and clients, trained sales and delivery teams and assisted in launch of internal AI tools.I took a new role at a global CPG leader to define and build GenAI capability at a client.
EDUCATION
The University of Chicago Booth School of Business
Executive Program, Marketing, Entrepreneurship
Indiana University Bloomington
MBA, Marketing
SKILLS
ABOUT KALIKA PARNAIK
I’m a strategic and results-driven senior executive and trusted advisor with 15+ years of…
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