Veronica Orzech
Managing Director, Accenture Song Account Lead @Accenture Song
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WORK HISTORY
Managing Director, Accenture Song Account Lead @Accenture Song
I am a Song Account Lead within the client account organization within the retail and travel industry segment. Leveraging my past experience in digital marketing and commerce, I consult my clients on how to transform their business operations across people, process and technology.
EDUCATION
Marymount University
BBA, Marketing, Fashion Merchandising
ABOUT VERONICA ORZECH
I have spent over 20+ years in marketing and digital transformation, leading teams, and building relationships with clients across the retail, hospitality, CPG and automotive industries. A motivated self-starter and mentor, I believe in bringing together the right talent and expertise to ideate, solve and deliver innovation for clients in an ever-changing tech and consumer landscape. I have experience managing complex multi-channel programs and developing processes that improve team collaboration, production and operations. My background extends from traditional PR agency experience, to leading digital strategy teams in onboarding brands to social and digital platforms at the emergence of these channels, executing cross-channel CRM marketing campaigns and consulting with clients on modernizing and transforming their digital customer experiences. Across my career I have brought countless customer experiences to life that drive deeper connection between customers and brands, and have delivered successfully against client goals. I am a trusted client lead, building relationships with my client partners to understand and solve their most pressing business challenges. Before joining the Accenture team, I was part of the Account Leadership team at MXM, focusing on leading, retaining and growing key client accounts across different industries including automotive, CPG, retail, entertainment and hospitality. Outside of work you can find me trying to perfect my standing bow pulling pose in a 115-degree yoga room. Specialties: Marketing, Account Management, Social Media (Facebook, Twitter, LinkedIn, Tumblr, YouTube, Pinterest), Public Relations, Brand Promotion, Event Planning, Media Relations, Spokesperson/Talent Procurement, New Business Research, Integrated Marketing strategy, team management, emerging market campaigns, Hispanic marketing, Spanish language
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