Kajal Joshi
Digital Marketing Coordinator @Paayatech Inc
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WORK HISTORY
Digital Marketing Coordinator @Paayatech Inc
Mississauga, ON, CA
Executing monthly CRM campaigns, continuously improving product webpages with SEO-optimized content to improve SERP ranking and writing press releases to communicate the latest company news, enhancing overall brand visibility.• Planning and maintaining a social media calendar for LinkedIn, Facebook, and Twitter, creating engaging posts, captions, and visuals to drive consistent audience engagement and enhance brand presence across platforms.• Successfully managed and optimized Google Ads campaigns to enhance brand awareness, including creating targeted search ads, conducting in-depth keyword and headline optimization, resulting in a 25% increase in quality leads and a 120% growth in website traffic.
EDUCATION
Sheth Karamshi Kanji English School - India
Secondary Education, CBSE Board
Smt. Sulochanadevi Singhania School
Higher Secondary, ISC Board
Sheridan College
Business Administration Marketing
ABOUT KAJAL JOSHI
Goal-driven and curious marketing professional with three-plus years of marketing experience. As a Digital Marketing Coordinator, I actively contribute to the company’s digital marketing strategy. I manage monthly CRM campaigns, optimize website SEO and content for product launches, and write press releases to communicate the latest company news. Additionally, I handle social media initiatives across LinkedIn, Facebook, and Twitter, driving engagement and visibility for our brand. I also organize company booths at conferences, networking with legal industry professionals to promote our products and build brand awareness. Most recently, I worked as an aftersales marketing associate at BMW Group Canada, supporting the communication and execution of campaigns and marketing materials for BMW and MINI products and services. I also managed digital marketing initiatives, such as content creation and approval, for the BMW and MINI websites and social media platforms, working closely with our agency partners, Richmond Day and Media Experts, and internal stakeholders. My experiences with diverse projects and marketing initiatives are helping me build communication, leadership, teamwork, and organizational skills. I am continuously building social entrepreneurial skills and creating a positive impact while volunteering for non-profit organizations like Enactus Sheridan.
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