Kaitlin Sylvester
Manager, Marketing & Communications @Base31
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WORK HISTORY
Manager, Marketing & Communications @Base31
EDUCATION
Sheridan College
Graduate Certificate, Advertising Managment
Ryerson University
Honors B.A, Media Production
SKILLS
ABOUT KAITLIN SYLVESTER
With over 10 years of experience in the marketing field, I am a passionate and creative leader who strives to deliver impactful and innovative solutions for my clients and partners. I have a strong background in brand development, digital marketing, and e-commerce, with a focus on customer acquisition, retention, and loyalty. I am the founder of Three Inches High, an eco-friendly company that provides high-quality, sustainable luxury home goods.Before launching my venture, I was the Director of Performance Marketing at Other, a leading digital agency that specializes in e-commerce growth. In this role, I managed a team of talented marketers and oversaw the strategy, execution, and optimization of campaigns across multiple channels and platforms. I partnered with key stakeholders and vendors to ensure alignment and integration of marketing objectives and best practices. Some of my achievements include launching Wendy\'s e-commerce ordering via the mobile app, designing successful user retention strategies, and managing the national roll-out of sustainable, greenhouse-grown produce. I leveraged my skills in brand development, social media marketing, digital marketing, and e-commerce to deliver results that exceeded expectations and drove business growth.
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