Kai Matthiesen
Lead Designer @Pinbina
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WORK HISTORY
Lead Designer @Pinbina
Bern, CH
A comprehensive branding strategy was developed for PinBina, a pioneering outdoor children’s clothing brand. Kai and the team at Your Standard Agency were entrusted with the creative vision, encompassing the design of clothing tags, fabric lining patterns, illustrations, and marketing materials.PinBina stands at the forefront of sustainability, utilising discarded fabric remnants from factories to craft eco-friendly children’s sportswear.To further reduce waste in production, we developed the Pin & Patch system, removable playful patches that extend the lifespan of larger clothing items, making them both customisable and unisex. It is a privilege to collaborate with the seasoned team at PinBina, who have honed their expertise in the outdoor fashion industry, on a project that envisions truly groundbreaking change.Project summary- Logo Design- Embroidery Illustrations- Lookbooks & Brochures- Care Labels, Clothing Labels- Shopify Customisations- Product Photography Editing- Icon Design- Art Direction- Product Ideation
EDUCATION
London College of Communication
Bachelor of Arts (B.A.), Graphic Design/Typography
Royal College of Art
Master of Arts (M.A.), Design and Visual Communications, General
SKILLS
ABOUT KAI MATTHIESEN
I am a Designer living and working in London and Switzerland. My objectives are design…
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