Kacie Parker
Director, Sales Enablement @Merative
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WORK HISTORY
Director, Sales Enablement @Merative
Lead a team of nine cross functional sales enablement individual contributors and managers supporting six GTM and channel teams- In six months transformed the sales enablement team by creating a sales enablement charter, strategy with roadmap, setting team expectations, establishing a culture of high performance, and identifying quick and long term wins to drive sales results- Established productive and trusting relationships with sales leadership to help identify enterprise and nuanced business needs of the sales organization, creating and executing on quarterly enablement roadmaps- In four months created a product Foundational > Proficient > Expert level certification strategy and program, certifying sellers on nine products, resulting in 100% passing rate and adoption of company messaging and expectations- In the first six months I created a scalable and repeatable onboarding strategy, revamping the legacy process, and led the team to execute on the plan and established a systemic onboarding process for GTM. Including identifying KPI’s to measure success- Established a prospecting program to drive a sales pipeline. This program included rolling out ZoomInfo and Salesloft, driving adoption of all sales tools (Salesforce, ZoomInfo, LinkedIn Sales Nav, Salesloft, Seismic) through reinforcement training/documentation, establishing pipeline committees and prospecting training. This has resulted in an increase of trackable pipeline activities, such as number of emails/calls, meetings, content shared, etc.
EDUCATION
California State University, Fullerton
Bachelor's degree, Liberal Arts and Sciences/Liberal Studies
SKILLS
ABOUT KACIE PARKER
My goal is to contribute to the success of a company while embracing its vision. I strive to be in a position in which my creativity is valued and innovation and imagination are emphasized. I am a collaborative person, with strong leadership and interpersonal skills, who can guide a team towards organizational goals and objectives.
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