Kacie Jederberg

Director of Marketing @Northwest Pump

Portland, OR, US

As Director of Marketing, I lead Northwest Pump’s marketing strategy and execution across digital and traditional channels to drive growth, strengthen our brand, and support sales success. Partnering closely with leadership and sales teams, I turn market insights into actionable campaigns that expand our presence and generate measurable results.Key Highlights:• Oversee all marketing initiatives including digital advertising, email campaigns, website management, trade show support, and eCommerce optimization.• Develop and execute CRM-based marketing programs to drive lead generation, customer engagement, and sales enablement.• Lead website and SEO strategy to improve visibility, user experience, and conversion performance across key business lines.• Create and maintain cohesive, brand-aligned messaging across digital, print, and in-person touchpoints.• Manage agency and vendor relationships to ensure alignment, efficiency, and return on investment.• Conduct market and competitive analysis to identify opportunities, guide sales strategy, and inform commercial planning.• Build internal marketing tools such as customer personas, content frameworks, and market insights to support business development.Northwest Pump is the largest petroleum equipment distributor in the Western U.S, and I’m proud to help elevate our marketing impact as we expand into new industrial and fluid handling markets — combining data, creativity, and strategy to move the business forward

Central Michigan University

Master of Business Administration - MBA

Portland State University - School of Business

Bachelor of Business Administration (BBA)

Oregon State University

Bachelor of Arts - BA