Kabir Babu
Marketing Content Specialist @Itres
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WORK HISTORY
Marketing Content Specialist @Itres
Calgary, AB, CA
Develop high-quality content, including social media posts, articles, case studies, and whitepapers, to highlight product solutions for industry and environmental challenges-Create storyboards and video scripts in collaboration with internal teams and clients to produce engaging webinars and videos-Formulate value propositions and product messaging for brochures and presentations-Conduct market research to stay updated on industry trends, competitor activities, and geospatial technologies-Customize content for various vertical markets and implement SEO best practices to maximize content visibility-Collaborate with sales and management to align content strategy with marketing objectives, ensuring consistency and effectiveness across channels-Work with designers and videographers to produce multimedia content and coordinate website enhancements with web designers-Engage with clients and subject matter experts to gather insights and application-specific use cases-Facilitate product feedback sessions with clients, working closely with Sales, Engineering, and Production teams-Assist in organizing and planning conferences and workshops-Participate actively in quality management initiatives
EDUCATION
Guru Nanak Dev University, Amritsar
Bachelor of Social Science (B.A.Sc.) (Honours), Political Science and Government
University of St Andrews
M.Phil Research, Theology
Durham University
Master of Arts (M.A.), Faith and Globalization
ABOUT KABIR BABU
An exceedingly above-average man once said, “Great stories are told from the lens of lived experiences.”- That man? Yours truly.My journey didn’t start in boardrooms or brainstorming sessions. It began in academia, where I was knee-deep in theology and global politics, exploring the intersections of identity, culture, and human narratives. But life had other plans. I swapped research papers for brand playbooks and found my calling turning corporate jargon into compelling, human-centered storytelling.For nearly a decade, I’ve crafted narratives that don’t just inform but inspire. At KPMG, I built communication strategies that bridged the gap between leadership and talent. At dentsu, I worked on educational Generative AI campaigns and positioned the organisation as an expert in the field that amplified brand visibility. From steering HR and recruitment campaigns to content marketing for global tech brands, I’ve mastered the art of making complex ideas digestible and, dare I say, unforgettable. Now, at ITRES I am connecting the scientific rigour of airborne imaging with its real world impact.My expertise lies in content strategy, brand positioning, and content marketing, with a keen focus on Generative AI and UX-driven storytelling. Whether it’s talent branding, thought leadership, or PR, my goal remains the same help businesses find their voice and make it heard.But beyond the metrics and media impressions, what truly drives me is the psychology behind storytelling. What makes people click, engage, and trust? That’s the puzzle I solve daily.When I’m not crafting campaigns, you’ll find me deep in books on AI ethics, culture, and philosophy or attempting to write my own. Because at the heart of it all, I’m still just a storyteller, trying to make sense of the world, one narrative at a time.What’s the best brand story you’ve ever come across? Let’s talk.
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