Jyoti Sinha

Deputy Paid Ads Manager @Indian Educational Services Ies

Bangalore Urban, IN

Campaign Growth & Expansion* Increased digital campaigns by 166.67%, improving audience reach and lead quality.* Implemented location-based, course-specific targeting to maximize conversions.* Successfully ran campaigns across Google Ads, Meta (Facebook & Instagram) Performance Optimization* Clicks grew by 21.4%, enhancing engagement.* Impressions increased by 25.4%, boosting visibility.*Conversions improved by 19.2%, strengthening lead generation. Budget Management & Cost Efficiency* Managed a 30% increase in ad spend while ensuring higher ROI.* Reduced cost per conversion by 9% through A/B testing and audience refinement.* Improved budget allocation across platforms for maximum lead generation.Lead Generation & Funnel Optimization* Enhanced lead-to-application conversion rates with better audience segmentation.* Focused on remarketing, behavioral segmentation, and high-intent keyword strategies.Campaign Planning & Execution* Designed exam-based, generic, and remarketing campaigns aligned with student behavior.* Launched multi-phase admission and webinar campaigns, improving engagement.* Developed lead generation funnels optimized for different application stages.Data-Driven Optimization & Competitive Analysis* Continuously monitored conversion rates, engagement, and cost efficiency for improvements.* Conducted competitive analysis and keyword research to refine targeting.* Resolved data tracking and Facebook-WhatsApp integration issues for seamless attribution.Talent Acquisition & Hiring Campaigns* Ran Facebook Ads hiring campaigns for marketing, sales, and admissions roles.* Reduced hiring costs while improving applicant quality through refined targeting.

Arya Vidyapeeth College

Bachelor of Arts - BA, Digital marketing