Rahul Sharma
Director Marketing @Indian Educational Services
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WORK HISTORY
Director Marketing @Indian Educational Services
Bengaluru, IN
As Director Marketing at INDIAN EDUCATIONAL SERVICES, a leading provider of Educational Marketing across India, I spearhead the development and execution of comprehensive marketing strategies to enhance brand visibility, drive student enrollments, and increase revenue.Achievements:Increased student enrollment by 125% within the first year by implementing targeted digital marketing campaigns, Talent acquisition, leveraging SEO, SEM, and social media strategies.Enhanced brand awareness by launching a series of high-impact content marketing initiatives, resulting in a 40% increase in website traffic and a 30% rise in social media engagement rates.Successfully implemented and executed a CRM strategy using Cratio, Lead Squared & Meritto, resulting in improved lead nurturing and a 25% increase in conversion rates.Led a cross-functional team to revamp the company\'s online advertising strategies, achieving a 20% reduction in cost-per-acquisition (CPA) while improving overall campaign performance.
EDUCATION
Symbiosis Centre for Distance Learning
PGDHRM, Human Resources Management and Services
National Law School of India University
PGDCLCF, Cyber Law
Institute of Management Studies
Bachelor of Business Administration (B.B.A.), Marketing
The International Management Institute, Brussels
Master of Business Administration (MBA), Marketing & Human Resources
SKILLS
ABOUT RAHUL SHARMA
As a marketing executive with 20+ years in the education sector, I have consistently driven strategic growth—from scaling student acquisition to multiplying business volumes by 25× in my current role at IES.I specialize in crafting student recruitment strategies, managing 360° outreach and brand building operations, and mentoring cross-functional teams across content, SEO, SMM, and SEM verticals. I have designed and executed flagship projects, underpinned by strong leadership and data-driven decision-making.My expertise includes-> Strategizing and executing marketing campaigns that fueled 25× expansion in business growth-> Building and mentoring high-performing teams, growing sales staff from 20 to over 250-> Launching new verticals and business expansions to enhance brand visibility-> Leading multi-channel marketing efforts, integrating content, SEO, SEM and Social Media strategies-> Establishing National & International partnerships, bolstering institutional reputation and scale.I am recognized for driving major impact in education marketing, project leadership, and team growth through a combination of strategic acumen and outcome-oriented execution.
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