J William Poulson
Vice President Marketing @Vcs Medical
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WORK HISTORY
Vice President Marketing @Vcs Medical
As VP of Marketing at VCS Medical, a breakthrough medical device startup redefining injection pain management, I lead all facets of strategic marketing, product management, brand development, and channel expansion across multiple verticals.Key Focus Areas:Developed and executed integrated upstream and downstream marketing strategies that align with sales growth objectives and go-to-market plans.Lead cross-functional product management from concept through commercialization, ensuring customer feedback and clinical insights inform the full product lifecycle.Architect data-driven marketing and voice-of-customer programs that drive positioning, differentiation, and innovation.Oversee distributor engagement strategies, providing targeted support and training that enables our partners to expand market reach and optimize product adoption.Shape brand identity and awareness across clinical, dental, and adjacent markets, including digital, content, and event marketing initiatives.
EDUCATION
University of Utah
Bachelor of Arts - BA, Mass Communication, Spanish
ABOUT J WILLIAM POULSON
I’m an experienced marketing and education leader, experienced in content development and logistical execution for global launch and commercialization excellence for medical devices.I have over two decades of medical device product management experience whereby I excel at due-diligence stress testing, analytics, and data gathering to advance solid business cases for high-vision product launches.As a tenured medical device product, marketing and education strategist, my career experience enables me to develop market expansion solutions for each portfolio I manage. I take a quantitative and formulaic approach to product lifecycle management to determine high-growth opportunities for implicit unmet market needs. I’ve consistently executed on strategic plans that have a measurable and direct market impact. Whether it’s growing product portfolios through organic product development, geographic expansion, or strategic alliance partnerships, I take pride in improving sales effectiveness by developing innovative winning solutions for each project rather than falling back on ‘cookie cutter’ initiatives.Data tells a compelling story and I collect it from: HCPs, client-facing teams, senior leaders, salespeople, customers, competition, and scientific papers. Constantly leveraging relevant data and double-checking assumptions not only gives me the framework of a story, but it determines if the medical device product or messaging is ultimately meaningful to the current or emerging market, and for national or international market expansion.Transformational management requires seeing the big vision tempered by the ability to break the large story into clear, intuitive chapters; it’s also an aspect of my job that I enjoy. I’ve had consistent success with turning underperforming medical device business units into market expansion projects with YOY product line growth, which are delivered systematically, strategically, and with relevant messaging.I’m incredibly passionate about mentoring. I’ve had many great mentors in my career and I have built a reputation for successfully mentoring others, such that, with some regularity, people I mentor continue to reach out to me for years.Outside of work, I am always engaged in community service activities and leverage my skills and resources to benefit the community. One noteworthy example was making 3D-printed, reusable surgical masks for front-line hospital workers dealing with the pandemic.
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