Justin MacKinnon

Marketing and Customer Experience @Cdspi

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Marketing and Customer Experience @Cdspi

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Toronto, ON, CA

EDUCATION

1998 — 1999

University of Toronto

Masters, English

1991 — 1996

University of Toronto Scarborough

BA, English

SKILLS

Social Media CommunicationsPress ReleasesDigital MediaWeb 2.0Product MarketingDigital Media IntegrationEvent PlanningDirect MarketingProject ManagementCorporate CommunicationsPublic RelationsInternal CommunicationsMedia RelationsBusiness StrategySocial Media OutreachInsuranceInvestmentsIntegrated MarketingContent Management Systems (Cms)Marketing CommunicationsBloggingSocial MediaManagementCopywritingSocial Media Optimization (Smo)Branded ContentContent ManagementMarket PlanningCrmLeadershipWeb Content WritingSocial Media AdvertisingBusiness PlanningProgram ManagementAdvertisingMarketingOnline MarketingStrategyProposal WritingStrategic Partnerships

ABOUT JUSTIN MACKINNON

Passionate and creative strategic marketing and communications leader with over 15 years of diverse and progressive experience -10+ yrs in financial services with a focus on promoting wealth management products and services.Over a decade building/executing complex integrated marketing and communications projects – planning, presenting, executing and evaluating:* Managing budgets from $10K to $1M+* Directing project and support teams from 5 - 15 members* Managing external suppliers for creative, digital, buying, research**An influencer within the organization, respected for the quality of work and strategic advice – comfortable advising senior track record of success within large and complex organizations with international interests and multilingual corporate writing and editing skills – 15 yrs creating content strategies with new content and adapted/repurposed go-to person for crucial content for every employer or client throughout

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Justin MacKinnon — Marketing and Customer Experience at Cdspi in Toronto, ON, CA | Unifers