Justine Siebke
Solutions Marketing Manager @Absolute Security
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WORK HISTORY
Solutions Marketing Manager @Absolute Security
GB
Positioned solutions to stand out in a crowded market, crafting compelling product messaging & positioning. Built and refined content marketing strategies, working with AI tools and external agencies. Developed case studies, product brochures, blogs, videos, webinars, and other materials to drive brand awareness and demand generation.Led editorial reviews, ensuring high-quality content aligned with company voice and market needs.Developed channel and sales enablement tools including battlecards, cheat sheets, playbooks, and sales training resources to strengthen go-to-market success. Analysed competitor offerings, shaping strategies to differentiate products, identify powerful and compelling use cases to strengthen competitive advantage.Supported demand-generation campaigns, working closely with sales and marketing teams to drive pipeline growth and revenue.Tracked and reported on marketing performance metrics, identifying areas for improvement and optimization. Thrived in a fast-paced startup environment, collaborating across teams to execute marketing strategies that deliver results.
EDUCATION
Brunel University of London
Mathematics
Middlesex University
MA, Marketing
London Business School
Mastering Digital Marketing in an AI World
University of Hertfordshire
CMS, Management Studies
Bridgwater & Taunton College
Autism Awareness
ABOUT JUSTINE SIEBKE
With 30 years of experience in product and solutions marketing, I am passionate about bringing innovative and emerging technology products to market, from research and go-to-market to content design and production. I have a strong background in digital and content marketing, with a focus on cybersecurity and Low-code solutions.I am looking for a full-time, temporary, or permanent marketing position with an organisation that offers exciting technology and the opportunity to work with smart and talented team. This could be in a product marketing role or equally the first marketing hire for a new businesses; I am used to developing strategy and delivering hands-on marketing programmes.
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