Ash Parikh

WORK HISTORY

EDUCATION

SKILLS

ABOUT ASH PARIKH

Ash has inspired GTM excellence at iconic Analytics, AI, Data, CRM, and Cybersecurity companies. He is a full-stack revenue-driven CMO with 25+ years of mastery in digital-first demand gen, product marketing and brand awareness. He has a unique track record in transforming enterprise B2B marketing at public companies for predictable scale, ROI and category disruption, and at private / pre-IPO companies for growth and IPO / exit-readiness. He builds Board / CxO trust and credibility with a data-first mindset, maniacal execution and sales alignment (e.g. MEDDPICC). He has out-positioned big and small competitors, drawing from a deep understanding of the buyer’s journey and industry landscape. He employs modern MarTech / AI tools to inspect what’s expected, and operationalize and scale GTM processes. He has built world-class teams, attracting and nurturing top talent. Ash has won many Top CMO awards and the prestigious Stevie and SAMMY, for innovative campaigns and program ROI. He is a published author and speaker on the “art and science” of marketing. Ash has designed and executed 25+ integrated campaigns supporting sales plays, driving 30% of total pipeline with above benchmark MQL-SQL conversion, while adding 100s of of new contacts. He has jumpstarted content marketing with high quality content built in-house, driving above benchmark click and open rates. His creativity in driving cost-effective high-impact awareness campaigns has forced competitors to change course or follow. His use of intent and propensity data coupled with storytelling and optimization, has engaged and converted of new website visitors. He has driven leadership in 6 categories by successfully changing the game vs. competitors with a Blue Ocean Strategy.At Informatica, he played a key role in the IPO and transformation to a cloud business from $50M ARR to $450M ARR, launched the industry’s first data management platform, drove #1 leadership in 5 Gartner MQs, and built a digital-first demand gen engine for predictability and ROI. At Druva, Ash operationalized demand gen for delivering qualified hand raisers, and secured visionary position on a Gartner MQ. He helped scale Druva from $140M to $220M ARR, out-positioned legacy hardware / software vendors with SaaS TCO messaging, and launched a $10M Guarantee to overcome buyer hesitancy. At Trellix, he has driven Top Security Platform recognition engaging of CISOs with unique GenAI and platform messaging. He has modernized GTM with intent marketing for high conversion and ROI, to scale the $1.5B+ business.