Justin Vanportfliet
Senior Marketing Manager @PUMA Group
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WORK HISTORY
Senior Marketing Manager @PUMA Group
Managed Puma\'s Athletic Specialty, City Specialty, and Strategic wholesale channels\\\\n- Set strategic direction for all marketing programs inside of those channels including key accounts; Champs Sports, Eastbay, Greenhouse, Finish Line, JD Sports, Hibbett and City Gear. Generating revenue of over 80 million dollars in 2020 across footwear, apparel & accessories.\\\\n-Developed and executed long-term and short-term strategies for my channels that were executed at key accounts across North America\\\\nand oversaw the implementation of those programs from start to finish.\\\\n- Led multiple product collaborations for Puma, creating a 360 degree marketing strategy\\\\nand implementing it across North America. Working with partners like Pepsi, Nintendo, Warner Brothers, and Diet Starts Monday.\\\\n- Worked with Puma Ambassadors Big Sean, The Weeknd, Deandra Ayton and more to\\\\nsupport campaigns with account specific content and event activations\\\\n- Built and presented marketing plans to key stakeholders including upper management,\\\\nsales staff, and marketing teams at my accounts and at Puma North America\\\\n- Organized and briefed in creative for in store, online, and social.\\\\n- Managed a team of two full time employee and one intern\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Grand Valley State University
Bachelor's Degree, Marketing, Management
Louisiana State University
Master of Business Administration - MBA, Marketing
SKILLS
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