Justin Raudys
Content Lead @SAP
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WORK HISTORY
Content Lead @SAP
Toronto, ON, CA
EDUCATION
McMaster University
B.A. (Hons.)
ABOUT JUSTIN RAUDYS
As a content marketing, SEO, and growth marketing expert, I\'ve spent more than 7 years delivering measurable results for software and B2B technology organizations. Between 2018 and 2021, I led content and SEO strategy for Prodigy Education, ranked Canada\'s fastest-growing software company in 2018 and 2019. In that time, I built a content marketing playbook that achieved results including the growth of Prodigy Education\'s blog from pageviews per month into one of the world\'s most popular K-8 education blogs, with 1.53 million monthly sessions by the end of Q2 2021. In 2022, I worked as a Senior SEO Manager at Ownr (a platform in RBC\'s \"Beyond Banking\" accelerator), before returning to the start-up world with the award-winning internal communications platform, ContactMonkey where I doubled website traffic in the space of 6 months. Some of my other career highlights include working as an in-house consultant for in-product content decisions; hiring and coaching a team of four marketing pros; introducing new marketing technologies and processes at the department level; and making an extended Lord of the Rings analogy in one of my company presentations. To this day, I still find the challenge of setting and achieving ambitious marketing goals as fun and motivating as ever. In my spare time you can find me editing Wikipedia, drinking Yorkshire Tea, and playing acoustic guitar. Area of expertise: Content Marketing Content Strategy Keyword Research ⌨ Search Engine Optimization (SEO) Inbound Marketing Growth Marketing Copywriting Conversion Rate Optimization (CRO) Presentations & Public Speaking
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