Justin Light

Director of Sales and Success @Energy4Life

Tampa, FL, US

Built and led high-performing Sales and Success teams from the ground up, resulting in a 73% increase in average rep revenue in under five months — the highest performance in 4+ years.Designed and executed scalable sales systems, including a 5-day onboarding plan, comprehensive sales playbook, and structured coaching frameworks to drive conversion, consistency, and accountability.Streamlined CRM and call operations by integrating HubSpot, AirCall, and Zoom, eliminating duplicate records and enabling full visibility into rep activity and call performance.Created and implemented commission plans for both Sales and Success teams, aligning compensation with Infoceutical sales, SaaS-to-Outright upgrades, referrals, and conversion outcomes — building win-win incentives for the business and team members.Developed clear KPI dashboards, lead qualification systems, and weekly reporting processes to ensure alignment between sales activity, campaign performance, and revenue goals.Acted as the unifying leader across Sales, Success, and Marketing, fostering cross-functional collaboration, shared KPIs, and a culture of performance, accountability, and practitioner success.