Justin Lemminn

Marketing Manager @Arnold Palmer Invitational Presented By Mastercard

Orlando, FL, US

Oversee and manage all marketing aspects of the Arnold Palmer Invitational presented by Mastercard, including advertising, public relations, media, social media, promotions, and special events within the tournament- Implement all Arnold Palmer Invitational presented by Mastercard marketing, public relations, and communication strategies, in conjunction with overall Arnold Palmer Group communications plan- Coordinate with tournament team on the creation of assets across all channels and media, including video, digital, print, event, emerging technology and more- Craft messaging and positioning both in market and out of market to grow brand and tournament exposure- Manage tournament advertising creative concept design- Manage media buying/placement within the market, traditional vs. non-traditional vs. social and digital media- Support tournament media/public relations – local and national media relationships, tournament media center- Oversee tournament website and tournament social media channels.

University of Central Florida

Minor

University of Central Florida

Bachelor of Science - BS