Justin Lacey

Director of Communications & Community Engagement @Houston Botanic Garden

Houston, TX, US

Develop, recommend, implement, manage, and measure effectiveness of strategies for marketing, advertising, and public relations to drive awareness, membership, and visitation to the Houston Botanic Garden, through print, digital, and social media.Manage the communications plan, calendar, and budget to implement the strategic vision and priorities of the marketing and communications function.Oversee production of all marketing and communications materials to help establish and maintain a high-quality graphic identity and brand image.Create collateral and communications pieces to support fundraising, membership, and programming initiatives.Manage the Houston Botanic Garden\'s digital presence, including the website, social media platforms, and digital marketing campaigns.Field press requests and manage relationships with print, broadcast, and digital outlets.Develop targeted stories and press releases.Track and archive media coverage of the Houston Botanic Garden.Produce the Houston Botanic Garden\'s e-newsletters.Serve as staff liaison for the board\'s marketing, community engagement, and government relations committees.

Harding University

Bachelor of Business Administration - BBA, Marketing

Michigan State University College of Communication Arts and Sciences

Master of Arts - MA, Public Relations