Justin Knowlton

Marketing Manager @Borderconnect

Windsor, ON, CA

Build and maintain public image and branding of BorderConnect.Responsibilities:• Front-End Responsive Web Development (Tailwind CSS, CSS3, HTML5, React, Shopify Liquid)• Social Media Management (Facebook, Twitter, LinkedIn, YouTube)• Pay-Per-Click Management (GoogleAds, BingAds)• Digital Video Production and Management (Adobe Premiere Pro, Adobe After Effects, Camtasia)• Graphic Design (Adobe Photoshop Adobe Illustrator)• Internet Content Management• Brand SEO (Google Analytics, Microsoft Power BI)Accomplishments:• In my role as a video content creator, I have the privilege of developing engaging sales and tutorial videos that effectively highlight the remarkable features of BorderConnect eManifest software. My objective is to educate and captivate both existing and prospective customers by showcasing the software\'s capabilities in an interactive and concise manner. Whether covering basic scenarios or delving into more advanced functionalities, I strive to provide users with a comprehensive understanding of the software through guided demonstrations.I wear multiple hats in the production process, from recording voiceovers and capturing footage with screen capture software to utilizing my expertise in post-production using Adobe Premiere Pro and After Effects to transform raw recordings into polished videos that compellingly tell the story of BorderConnect, driving customer sign-ups and showcasing the software\'s ease of use and benefits.• During my tenure as the Marketing Coordinator at BorderConnect, I successfully took on the task of expanding our GoogleAds pay-per-click campaigns. Through strategic implementation of my skills, I achieved a remarkable improvements of our flagship campaign, elevating the click-through rate from 2.2% in Q4 2014 to an astounding 42% in Q1 2020, resulting in a staggering 1900% increase in ad efficiency. Notably, this achievement was accomplished while only experiencing a 300% budget increase.