Julissa Bonilla
Head of Marketing @Palico
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WORK HISTORY
Head of Marketing @Palico
New York, NY, US
Lead the development and execution of a comprehensive, company-wide marketing and communications strategy spanning digital and in-person channels, ensuring a consistent brand across regions.• Own the evolution of the firm’s brand, including positioning, visual identity, messaging, and the build-out of the website as a core growth and credibility platform.• Create the foundational marketing roadmap, establishing the infrastructure, processes, and priorities needed to scale in a competitive alternative investments landscape.• Partner cross-functionally with leadership and investment teams to translate business goals into clear, high-impact campaigns and communications.• Operate as a strategic and hands-on driver of execution, taking full ownership of key initiatives from concept through launch in a fast-moving, autonomous environment.
EDUCATION
University of the Arts
Bachelor’s Degree, Illustration
SKILLS
ABOUT JULISSA BONILLA
Art has always shaped how I see the world, training my eye to spot what truly resonates with people on an intuitive level. That creative foundation, paired with sharp analytical thinking and acute observation, creates a dynamic edge in marketing: I build strategies that feel instinctive yet are rigorously data-backed.A marketing leader with a proven track record of building and scaling high-impact functions from the ground up, I have led comprehensive rebrands and crafted integrated strategies that drive measurable revenue growth. I establish complete marketing foundations across brand positioning, website transformations, demand generation, lead funnels, and multi-channel execution including email, SEO, PPC, and social media. As a trusted partner to executive leadership, I translate complex business priorities into clear, globally consistent marketing and communications. I combine strategic vision with hands-on execution and disciplined ownership in fast-paced environments, leveraging analytics to optimize performance and elevate ROI.
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