Julio E. Mendez Cohn
Regional Commercial Finance Manager, Latam @William Grant & Sons
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WORK HISTORY
Regional Commercial Finance Manager, Latam @William Grant & Sons
Provide all business financial decision support to the commercial director, responsible for the management of those markets with emphasis on pricing, marketing spend, sample distribution, and coupons or other promotions affecting profit margins. Also accountable for financial analysis, planning, reporting, budgeting, compliance, and P&L plan/forecast to leadership. Manage a staff of two analysts and report directly to the Head of Finance. Ensure the delivery of financial analysis, planning, and reporting, and net revenue management agendas for the LatAm Region. Support LatAm leadership team in achieving stretch target for markets in line with long-term strategy, continually capitalizing on growth opportunities, driving an effective decision support process, and gaining stakeholder buy-in. Maximize sustainable profit through value chain optimization, effective pricing, and trade terms. Oversee preparation and delivery of 5-year plan, budget and LEs in compliance with centrally-driven guidelines. Oversee the A&P budget control process by guaranteeing the adoption of consistent control-processes, tools, and reporting across the region, to ensure actual investment is in line with the agreed strategy. Support the delivery of a robust financial regulatory Compliance practice. Work with Marketing and Commercial teams to, develop an effective pricing strategy by brand variant across consumer, distributor, trade customer, and channel to maximize our value. Ensure proper monitoring of consumer pricing across channels in key markets to assess brand positioning versus guidelines/benchmarks and competition. Perform risk analyses of price adjustments (price elasticity modeling). Identify business growth opportunities by continually looking to improve distributor pricing, portfolio/SKU mix, and more favorable commercial terms. Perform decision support on projects to evaluate opportunities in the market related to new brands, business venture and projects.
EDUCATION
Universidad 'Santa María'
🎓 Bachelor of Science Degree in Business Administration
SKILLS
ABOUT JULIO E. MENDEZ COHN
Sr. Level Commercial Finance Leader10+ years of strategic leadership experience in Fortune 500 companies across diverse industries, including Wine & Spirits, Fast-Moving Consumer Goods (FMCG), Food & Beverage (F&B), e-commerce, and retail in the U.S, Europe, and Latin America. A results-oriented innovator who drives value through cost reduction, budget planning, and operational enhancements, ensuring sustainable fiscal health for organizations. Expertise in identifying and capitalizing on strategic business opportunities, analyzing value and impact across complex enterprises, and executing comprehensive business plans to achieve long-term objectives. Bilingual: Fluent in English & Spanish. Willing/Able to Travel.
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