Julieta Cortez

WORK HISTORY

EDUCATION

ABOUT JULIETA CORTEZ

Passionate about digital marketing and its ability to connect audiences with the brands they love, I am driven by the integration of both creative and analytical strategies that translate into impactful campaigns with the power to forge unbreakable bonds between audiences.Throughout my early career, I have gained hands on experience in various facets of digital marketing including: Paid Media: Planned and scheduled CTV advertisements for streaming OTT platforms such as Roku, Amazon Fire, and Google Play as well as social media channels such as Linkedin, Instagram, and Facebook Email Marketing: Produced email briefs, selected attention grabbing visuals, and wrote compelling copy, while tracking open, bounce, and click through rates SEO: Conducted keyword research, URL optimization, and implemented internal/external linking for high traffic websites Social Media: Created engaging content, wrote compelling social media copy and scheduled content to be dispersed through multiple social media channels🧪 A/B Testing: Identified hypotheses and measured performances of Display & Video 360 campaigns between various audience groups, as well as the performance between web landing pages while reporting on results🤝 Brand Partnerships: Cultivated relationships with external organizations (Mattel, Spin Master, Jakk\'s Pacific) content creators, and trade partners (LA Mag, LAist, LAParent) for events, panels, and digital advertising Reporting: Gathered and presented metrics such as Impressions, Clicks, CPI, CPM, CPC, CTR, Video Views, and Ad Spend in sleek visually engaging reports to Executive Management to ensure campaigns performed as expected