Julie Sukosd
Senior Director @Red Roof
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WORK HISTORY
Senior Director @Red Roof
New Albany, OH, US
EDUCATION
The Ohio State University
B.S., Fashion Merchandising, Marketing
SKILLS
ABOUT JULIE SUKOSD
I build brands that captivate, convert, and keep customers coming back. Whether breathing new life into legacy brands, scaling high-growth startups, or reimagining customer journeys, I blend data-driven strategy with creative execution to fuel sustainable growth. Partnering across teams, I turn insights into action—crafting bold marketing strategies, launching innovative products, and optimizing every touchpoint for impact.Selected Achievements: Revenue Turnaround Growth: Revitalized a DTC brand from bankruptcy to triple-digit YoY growth. Customer Retention Mastery: Boosted customer retention by 30% through personalized email flows and upsell strategies, improving LTV by 25%. Lifecycle Marketing Leadership: Reduced CAC by $40 and increased conversion rates by 500 basis points, driving a 20% revenue uplift and positive EBITDA.Beyond work, you’ll find me strength training, diving into the latest in tech and marketing, or creating art—whether on canvas or in the way I shape brand narratives. If you’re looking to scale, innovate, or disrupt the DTC space, let’s connect.Specialties: Strategic Revenue Growth Planning | Executive P&L Oversight | Product Innovation Development | Advanced Lifecycle Marketing Strategies | Customer Retention Loyalty Optimization | High-Performance Team Leadership | Digital Merchandising Strategy | Data-Driven Executive Decision Making | Omnichannel Marketing Leadership | E-commerce Strategy Optimization | Subscription Model Development Scaling | Go-To-Market Strategy Execution | Brand Equity Market Positioning | Consumer Insights Analysis Application | Advanced A/B Testing Experimentation
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