Julien Houdayer
Principal Gtm, Programmatic Video Ctv, Supply Lead - Global @Amazon
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WORK HISTORY
Principal Gtm, Programmatic Video Ctv, Supply Lead - Global @Amazon
Driving global adoption of Amazon Ads’ programmatic video and streaming TV solutions, enabling advertisers and agencies to activate data-driven strategies across Prime Video, Streaming TV, Live Sport and premium video inventory via Amazon DSP, including premium CTV supply across the open internet (Netflix, Disney, Roku etc.).Operating at the intersection of product strategy, go-to-market design and commercial execution, partnering with product, regional sales, marketing and agency teams to scale emerging formats such as CTV and premium streaming inventory.Key focus areas• Programmatic Video & CTV Strategy – Lead global GTM initiatives accelerating Self-Served advertiser adoption of streaming TV solutions across Amazon Ads.• Go-to-Market Design – Design and operationalize GTM strategies in partnership with product, sales and marketing teams to launch and scale new video and CTV capabilities-Supply and Demand Side (DSP).• Product Voice of Customer & Roadmap Influence – Represent advertiser and agency needs with product teams, translating market feedback into roadmap priorities and feature development.• Cross-functional Leadership – Partner with product, engineering and commercial teams to bring new advertising solutions to market.• Advertiser & Agency Enablement – Develop frameworks and playbooks helping brands and agencies scale programmatic video investment.• Industry Partnerships – Support strategic integrations and partnerships expanding access to premium CTV and streaming inventory, and solve for key tech dependencies (authentication/identity).• Market Education & Thought Leadership – Contribute to shaping the industry transition toward streaming TV and data-driven advertising.
EDUCATION
Universidad de Los Andes
Master in Management - Doble Titulacion, Administracion de Empresas, Management, E-business, business intelligence, e-marketing, SI
Lycée Descartes Tours
Bachelor's degree
TBS Education
Master in Management - Double graduated, Management, E-business, business intelligence, marketing, e-marketing, SI
SKILLS
ABOUT JULIEN HOUDAYER
I operate at the intersection of advertising, streaming and technology, helping advertisers and agencies navigate the shift from linear TV to programmatic and streaming-first media strategies.At Amazon Ads, I lead global go-to-market initiatives for programmatic video and streaming TV, enabling advertisers and agencies to activate data-driven strategies across Prime Video, premium streaming inventory and the open internet via Amazon DSP.Over the past decade, I have built and scaled digital advertising businesses across sales leadership, go-to-market strategy and product collaboration, partnering with advertisers, agency groups and product teams to bring new advertising capabilities to market and accelerate adoption of emerging formats.Earlier in my career, I held startup and regional commercial leadership roles, helping launch and grow digital advertising solutions while driving adoption across new advertiser segments and geographies. These experiences exposed me to fast-growing digital ecosystems across Europe and the Americas, shaping a strong operator mindset around market development, partnerships and business scaling.Today my work focuses on accelerating adoption of Connected TV, programmatic video and streaming advertising, supporting brands and agencies as the industry transitions toward data-driven, streaming-first television.Areas of focus include:• Streaming TV & Connected TV (CTV)• Programmatic advertising and data-driven media strategies• Go-to-market strategy and market development• Product voice-of-customer and roadmap influence• Agency partnerships and advertiser growthI am particularly interested in how technology, data and premium media environments are reshaping the future of television advertising and brand building.Passionate about building and scaling advertising businesses globally as streaming, commerce and data continue to reshape the media and advertising ecosystem.
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