Julie M. McKinnon
Communications Director @Health Council Of Northwest Ohio
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WORK HISTORY
Communications Director @Health Council Of Northwest Ohio
Toledo, OH, US
Plan and execute marketing communications for the Hospital Council of Northwest Ohio, a regional hospital association that coordinates community health improvement efforts and regional programs. This includes the Healthy Lucas County community health improvement coalition, for which I serve as the Project Manager. Promoted to the position of Communications Director in November 2021.Manage websites, social media, email marketing, newsletters, media relations, analytics, collateral materials, advertising, graphic design, annual reports, presentations, vendor contracts, and photography. Also write grant and award applications; manage grant projects; research and compose industry white papers; and manage events and fundraising efforts.
ABOUT JULIE M. MCKINNON
After more than 20 years as a daily newspaper reporter and editor, I launched a career in marketing communications in 2012. Since then, I\'ve become adept at integrated marketing communications planning and tactics, including brand journalism, website content, social media, email marketing and media relations. I have a firm grasp on what works for various audiences. Examples of my work can be found at juliemmckinnon.com.
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