Julie Masiello
Senior Vice President - Marketing and Technology @Brightview Senior Living
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WORK HISTORY
Senior Vice President - Marketing and Technology @Brightview Senior Living
Washington, DC, US
Our talented IT, Sales, and Marketing team members use technology and other best practices to create a superior customer-first experience for our prospects, residents, their families, and associates. My responsibilities include providing strategic direction for all customer facing and internal company communications, technologies, sales strategies, tools, and resources. As a member of the senior executive leadership team, I also contribute to setting the long-term priorities for the company.
EDUCATION
Lehigh University
BA, International Business and International Relations
SKILLS
ABOUT JULIE MASIELLO
I\'ve led marketing teams for small entrepreneurial companies as well as large multinational corporations, with a focus on turning strategic initiatives into significant bottom line results. Most of my career has been in insurance, banking, and membership services, including a fun stint as the owner of a kids gym. So why senior living? More than 1 in 6 Americans are over the age of 65. They also control 70% of the nation\'s disposable income. This audience needs to be on the radar of every marketer. As they begin to anticipate the need for care, the \"silver tsunami\" of Baby Boomers will be looking to maintain the same amenities-rich lifestyle they enjoyed for decades. When I first visited a Brightview, I felt like I was visiting a beautiful upscale resort - nothing like the nursing home where my grandmother lived. I was so surprised to see residents enjoying happy hour at an on-site pub! With trips to cultural events, multiple dining venues with chef-prepared meals, and fun activities like wine tastings, Brightview residents live an amazing lifestyle while receiving outstanding care. I am thrilled to work for a company that places so much value on associate and customer satisfaction. Brightview\'s mission is simple: a great place to work is a great place for residents to live. Working with smart, enthusiastic people who provide a superior product to a huge target market makes it super easy to come to work every day. If you\'d like to learn more about Brightview, visit our website at BrightviewSeniorLiving.com. And when you are there, be sure to check out some of our national recognition, including- the #1 or #2 company on Fortune Magazine\'s Best Workplace in Aging Services for 7 years in a row - the only senior living company on Fortune\'s 100 Best Companies to Work For (in any industry). 4 times- the only senior living company on People Magazine\'s Companies that Care list. 3 times- the only senior living company on Fortune Magazine\'s Best Workplaces for Women. 3 times- an incredible 94% of Brightview communities received a US News and World Report \"Best of\" designation for Independent Living, Assisted Living, or Memory Care in 2026Specialties: B2B Marketing, B2C Marketing, SEM/PPC, SEO, DRTV, New Customer Acquisition Marketing, Branding, Retention Marketing, Customer Segmentation, Lead Generation Programs, Team Leadership, Product Development, Relationship Marketing, Partner Marketing, Direct Marketing Channels, Social, Mobile, Insurance, Membership, Senior Living
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