Julie Magand Castel
Co-founder @Mastel Cosmetics
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WORK HISTORY
Co-founder @Mastel Cosmetics
Montpellier, FR
PRODUCT DEVELOPMENT- Launched two products from A to Z: market analysis, ideation, drafting of development briefs, selection and management of partners (laboratories, manufacturers), formula approval, oversight of regulatory and efficacy testing, toxicological review, creation and validation of Product Information Files (PIF)- Led a life cycle analysis in collaboration with an environmental agency to ensure an eco-designed approach to products. REGULATORY AND QUALITY- Implemented rigorous traceability systems for raw materials and finished products- Authored internal quality processes- Managed and successfully passed compliance audits by the DGCCRF and ECOCERT (COSMOS Organic certification). 360° MARKETING AND COMMUNICATION- Defined the brand identity: branding, positioning, editorial tone, target audience, and strategic differentiation- Coordinated with a design agency for the creation of the visual identity and packaging (artworks)- Designed communication tools: point-of-sale displays, flyers, business cards- Organized and participated in B2B and B2C trade shows- Authored SEO content: product pages, blog articles, newsletters, podcast scripts, and social media posts- Developed partnerships: outreach to content creators and press relations- Represented the brand as a speaker at professional trade shows and in media interviews- Managed the operational aspects of the website. COMMERCIAL DEVELOPMENT- Prospected and negotiated with pharmacies and beauty institutes for brand distribution- Led commercial animations at partner points of sale. MANAGEMENT AND ADMINISTRATION- Recruited and managed a communications apprentice- Implemented organizational tools to streamline team communication and coordination- Managed payroll and HR administrative tasks.
EDUCATION
University of the West of Scotland
ERASMUS +, Chemistry
Université Paris-Est Marne-la-Vallée
License of Science in Chemistry, Physics and English, Chemistry
ISIPCA
Master of Science in Natural Raw Materials for Cosmetic, Cosmetology
ABOUT JULIE MAGAND CASTEL
Expertise in- natural cosmetic formulation: from criticized synthetic raw…
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