Julie Eriksen
Senior Director of Creative Services @Japonesque
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WORK HISTORY
Senior Director of Creative Services @Japonesque
San Ramon, CA, US
Implement processes within the creative Department to work more fluidly with cross-functional teams• Implement new software for design proofs, creative briefs and documented approvals• Present creative designs to key stakeholders across the organization• Teach and encourage new design techniques and color theory to the team of designers• Lead creative team though print and digital campaigns, while also executing deliverables with minimal supervision• Work with Marketing, Sales and Product Development to coordinate focused campaigns that maintain brand consistency, while growing and evolving both new and existing brands• Meet private label and in-house brands\' demand for visual excellence• Adapt to change and prioritize deadlines in a fast-paced environment• Communication with global and domestic factories, vendors, suppliers, photographers/videographers, compliance/QA, and printers• Spearhead packaging innovation, custom dielines and source eco-friendly packaging materials• Copywriting for packaging and marketing materials
EDUCATION
University of California, Berkeley
Bachelor of Fine Arts (BFA), Fine Art with a minor in Photography and Graphic Design
Diablo Valley College
Associate of Arts (AA), Undergrad Studies with emphasis on Graphic Design & Photography
SKILLS
ABOUT JULIE ERIKSEN
Senior Art Director/Creative Director with 24+ years of experience, 20 years of which leading creative teams with creative vision and big-picture view of business requirements and initiatives• Works cross-functionally with key stakeholders to best ideate focused, successful creative• Oversees a diverse team of designers, creating design processes, managing brand continuity, and executing comprehensive 360 marketing campaigns• Expert design and layout sense with a keen eye for typography, color, and consistency in brand identity• End-to-end experience for all aspects of formulated goods and in-depth marketing campaigns• Expert knowledge of Adobe Creative Suite and fluent in Word, Excel, and PowerPoint• Champions eco-friendly sustainable packaging solutions• Packaging innovation including structural displays and plastic-reduced or no-plastic retail packaging
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