Julie Elepano

WORK HISTORY

EDUCATION

SKILLS

ABOUT JULIE ELEPANO

I\'ve spent 20+ years helping brands find their voice and tell stories that actually matter. From global motorcycle comebacks to transforming how people think about sleep, I\'ve had the chance to work on many incredible brand transformations at innovative, publicly-held and PE-backed companies, with outstanding measurable results.I specialize in turning complex business strategies into compelling narratives people actually care about, building communications programs that drive real business results, and leading teams, agencies, and cross-functional partnerships that work seamlessly together. I\'m equally comfortable navigating crisis situations with clear-headed, honest communication and helping executives discover their authentic voice in the marketplace.My range is vast: I\'ve owned P&L on sandpaper, worked on experiential strategy at NASCAR races, led brand media with NFL players in the Super Bowl media center, built marketing narratives and brand architecture, developed CSR partnerships with some of the world\'s biggest brands. I helped lead the marketing charge on relaunching a legendary motorcycle brand and helped a traditional mattress company become the sleep wellness leader everyone talks about. The common thread? Every brand has an authentic story waiting to be told, and I love being the person who helps uncover it.As a leader, I bring both big picture strategy and roll-up-your-sleeves execution. My teams know I\'ll fight for the resources they need and celebrate the wins along the way. I believe great work happens when people feel heard, supported, and excited about what they\'re building together. Whether I\'m developing integrated marketing communications, managing executive thought leadership, or building omnichannel messaging strategies, I focus on creating genuine human connections.At the end of the day, communications is about understanding what makes people care, then building authentic relationships around that truth. Whether I\'m crafting a CEO\'s keynote, managing a product launch, or leading crisis response, it\'s all about connecting with diverse audiences from front-line employees to shareholders to national media.People have called me a \"Swiss Army knife\"(in a good way), and I take that as a compliment. I love the variety, the challenge, and most of all, the opportunity to help purpose-driven organizations navigate change, growth, and transformation while helping great brands become even better versions of themselves.