Julie Liao

Marketing Director @Flyhomes

San Francisco, CA, US

Drive sustained double-digit revenue growth by leading B2B and B2C go-to-market initiatives- Lead growth marketing strategy and execution across diverse channels (account-based marketing, lifecycle, webinars, events, partnerships, digital ads, influencers, etc.)- Drive business P&L and strategically optimize channel mix and budget allocation- Improve customer conversions by building multi-channel lifecycle programs- Test emerging channels based on customer insights- Design experiment roadmaps and implement A/B tests to optimize channel performance.Orchestrate product marketing efforts- Define audience segmentation and identify high-potential verticals for new market and product launches- Develop positioning and value propositions for flagship products through market research, competitive analysis, and customer interviews- Craft and refine key messaging across key touchpoints. Own marketing goals and track performance- Hire, lead and coach a marketing team of fifteen people, including three people managers at peak time- Collaborate with Product, Sales, and Marketing teams to set growth targets and deliver cross-functional marketing campaigns effectively- Partner with Data team to build forecasting model, measure marketing effectiveness and gather insights to inform strategies.

New York University

Master of Arts (M.A.), Journalism

Peking University

Bachelor of Arts (B.A.), Literature