Julie Fernandez
Global Brand Director @Aircall
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WORK HISTORY
Global Brand Director @Aircall
Ville de Paris, FR
Led the brand transformation during international expansion, aligning key internal stakeholders (leadership, product, sales, marketing, customer experience) to refine the brand’s positioning.> Strengthened brand presence in new markets, reducing churn, increasing brand awareness, and ensuring successful market entry.
EDUCATION
IFP - Institut français de presse
Licence, Médias-Information-Communication
IFP - Institut français de presse
Master 2, Médias-Information-Communication
University of Paris I: Panthéon-Sorbonne
DEUG, Arts du Spectacle - Cinéma
ABOUT JULIE FERNANDEZ
I’m a communications and brand strategy leader with 15+ years of experience helping organizations turn innovation into trust and purpose into growth.My career has spanned three worlds that shaped my perspective: the creative agility of agencies, the structure and governance of a listed group, and the fast-paced influence of a tech scale-up. This mix taught me how to align vision, culture, and execution — and how to turn strategy into measurable impact.Deeply connected to the Tech and IT ecosystems in France, Europe, and the U.S, I translate complex innovation — from AI and Cloud to cybersecurity and sustainability — into narratives that inspire, mobilize, and strengthen reputation.Recognized for navigating matrixed organizations with clarity and influence, I help leadership teams communicate transformation, embody purpose, and unite around shared ambition.I believe that communication is not about visibility — it’s about credibility, coherence, and meaning. Because when innovation is understood and trusted, it truly empowers.Based in Paris | Working across EMEA | English • French • SpanishSkills:> Strategic Leadership & Reputation Management> Brand Strategy, Positioning & Global Transformation> Executive & Corporate Communications> Media Relations, Issues & Crisis Management> Thought Leadership & Brand Narrative Development> AI, Cloud & Tech Ecosystem Storytelling> Integrated Campaign Strategy & Activation> Employee Engagement & Change Communication> Stakeholder & Influencer Relations> Cross-Functional & Matrix Leadership> Data-Driven Insights & KPI Optimization> High-Performance Team Leadership & Agency Management
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