Julie Adams
Seo Content Manager @Vivian Health
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WORK HISTORY
Seo Content Manager @Vivian Health
Manage Vivian\'s content program across B2C, B2B and SEO channels, including strategy, planning and execution with multiple stakeholders. Deliver content that answers the company mission of empowering healthcare professionals to find their next job quickly and easily. Responsibilities- Create a roadmap for organic traffic growth, working closely with product SEO teams to develop and test large-scale initiatives - Manage a team of staff and freelance writers to execute content strategy - Leverage AI content tools to efficiently build content at scale - Be the subject matter expert for SEO content and provide best practices and processes - Perform ongoing keyword research and competitor analysis to identify opportunities and assess risks - Establish a digital PR and link building strategy to drive high-quality backlinks - Own a set of organic growth performance metrics to identify actionable insights - Lead and manage cross-functional Marketing campaigns for brand identity, customer acquisition and organic growth
EDUCATION
University of Nebraska at Omaha
B.S., Secondary Education, Language Arts
ABOUT JULIE ADAMS
With 20+ years in Ecommerce, SEO, marketing, and advertising, I have a wide range of skills and experience in the digital industry. My passion is SEO with an emphasis on content strategy. Specialties & Skills: SEO content strategy, keyword discovery and analysis, SEO content creation and optimization, link building, E-commerce marketing, copywriting, editing, WordPress content development, SEO outreach, project management, creative concepting, print and online brand identity, social media, scheduling, catalog production, team leadership.
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