Julia R.

Vero True Social Ambassador @Vero

I joined VERO in 2017 having become disillusioned with the follow, unfollow game on Instagram. VERO soon felt like home. I love the fact you are interacting with real people, so much so that I decided to promote black and white photography on the platform - starting the Monochrome Monday hashtag #momo. In December 2022 I was approached by VERO to become an ambassador for the platform, promoting VERO for photographyI started Monochrome Monday in 2017 with a small group of people posting black and white photographs. This became quite popular on the platform and in 2020 together with VERO we produced a book celebrating the fantastic artists who had contributed to it in the past year.The book was featured in British GQ magazine and we sold all the copies within a few days.It\'s wonderful to see how popular Monochrome Monday has become since we created it. For me #momo is a chance to edit an old image or create a brand new one, shot specifically for monochrome. It\'s amazing how different the world looks when you change your viewfinder to monochrome. I’m one person who does look forward to Monday!