Julianna Brege
Strategic Advisor, Pricing & Competitive Positioning @Independent
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WORK HISTORY
Strategic Advisor, Pricing & Competitive Positioning @Independent
Strategic Research Sabbatical | Pricing & AI Strategy | Estate ManagementI am currently leveraging a strategic sabbatical to explore and architect the next generation of pricing frameworks, balancing the operational stewardship of family and farm with deep-dive research into AI-driven opportunities to revolutionize the industry.
EDUCATION
Western Michigan University
B.A., B.A., Triple Major, Political Science, Communications, Philosophy
American University
Masters in Public Administration, Public Administration
ABOUT JULIANNA BREGE
I am a strategic growth and pricing leader with over 20 years of experience engineering the service and product economics that allow organizations to win high-stakes contracts without sacrificing margin. My career has been built within IBM, PwC, and EY, where I excel at bridging the gap between aggressive sales targets and disciplined financial governance.I don’t just set prices; I architect the win. Whether I am structuring deal frameworks (including $500M+ deals and PTW), engineering SaaS and Cloud monetization models, or facilitating strategic competitive assessments, my focus is on maximizing Net Realization and long-term Value Capture.Core Areas of Impact- Commercial Diplomacy: Orchestrating cross-functional collaboration between Finance, Contracts, and Capture Teams to design competitive commercial structures for complex pursuits- Monetization Strategy: Architecting tiered subscription models, consumption-based Cloud hosting, and recurring revenue structures for SaaS and digital portfolios- Complex Pursuit Architecture: Designing the financial engine for large-scale, multi-year pursuits, balancing competitive positioning with risk-adjusted returns across Federal and Commercial sectors- Pricing Governance & Systems: Engineering the guardrails and delegated authority models that protect margin, while embedding pricing logic into CRM and PSA ecosystems to provide real-time C- suite visibility- Commercial Modernization: Advancing the shift to Price-to-Value (PTV) and Agentic AI to solve the realization leakage challenges of the modern advisory era.Beyond the monetization strategy and P&L focus, I am a steward of a 200-year-old family farm, a student of science fiction, and a leader dedicated to the \"science of the win.\"
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