Julianna Lewton
Marketing Director @GCM Contracting
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WORK HISTORY
Marketing Director @GCM Contracting
Atlanta, GA, US
As part of GCM’s leadership team, I lead content marketing and communications across a portfolio of brands spanning design-build construction, automation technology, engineering, and real estate investment. My role focuses on building the communication frameworks that bring our brand strategy to life across the company’s communications and marketing assets, from public relations and social media to website content, print collateral, and internal communications.I oversee social media strategy, media relations, and thought leadership that support business development, preconstruction, investor communications, and RFP pursuits. This includes managing the company’s digital presence and guiding the development of content that reflects how we operate and serve our clients.I also lead internal communications and company events while managing relationships with external agencies and creative partners. This includes sourcing new partners through RFPs, onboarding teams, and directing campaigns to ensure our messaging remains clear and consistent across every channel.
EDUCATION
The Art Institute of Fort Lauderdale
Merchandise and Marketing
ABOUT JULIANNA LEWTON
I\'m a senior marketing and communications leader with a passion for building brands that connect—with clarity, purpose, and measurable impact. My experience spans both agency and in-house roles, from emerging brands to established market leaders, and includes strategy, creative direction, content, communications, and omnichannel campaign leadership.I specialize in turning complexity into clarity—whether through a strong brand voice, a compelling local activation, or a multi-channel campaign that delivers results. I lead high-performing teams, guide agency partners, and collaborate across departments to align messaging, drive growth, and elevate customer experiences.Areas of focus include:• Brand strategy & messaging• Internal & external communications• Creative and content development• Omnichannel marketing• Public relations & media• Field marketing & community engagement• Performance tracking & campaign optimization• Team leadership & cross-functional collaboration
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