Julianna Castro
Marketing Communications Coordinator @Rpg Card Services
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WORK HISTORY
Marketing Communications Coordinator @Rpg Card Services
IL, US
Create customized dashboards and reports using Google Analytics GA4 and Looker Studio, providing stakeholders with actionable insights and performance metrics- Collaborate with the Director of Marketing to develop comprehensive, monthly email, social media, and blog campaigns utilizing Microsoft Office and Monday.com- Monitor, analyze, and update landing pages, forms, call-to-actions (CTAs), contacts, reporting, and blogs through HubSpot- Maintain and organize digital assets for vendor relationships, including price lists, logos, product images, presentations, and sell sheets- Create and produce product guides, graphics, videos, infographics, media plans, brand documents, and idea pitches.
EDUCATION
California State University San Marcos
Bachelor of Science - BS
California State University San Marcos
Bachelor of Science - BS
California State University San Marcos
Bachelor of Science - BS
ABOUT JULIANNA CASTRO
Marketing Specialist.\"\"Leader.\"\"Mentor.\"\"Teammate.\"\"Volunteer.\" Throughout my personal and professional journey, I have embraced numerous roles and identities. I began my career in customer service at a local grocery store. After several years, I trained in various departments, starting as a Courtesy Clerk and progressing through positions in Starbucks, Checking, E-commerce shopping, and working overnight as a Price Clerk. This early experience instilled in me a strong work ethic with discipline and interpersonal skills. At California State University San Marcos, I sought opportunities to engage in organizations and initiatives that aligned with my passions. I served as a Marketing Specialist for a vibrant non-profit organization, where I organized and marketed events, led volunteer teams, built social media campaigns, and took on project management responsibilities. My proudest accomplishment was leading our Giving Day campaign for two consecutive years, where we surpassed internal and external expectations to raise funds to combat food insecurity. I also won Campus Organization Member of the Year while in this role. During my time at CSUSM, I also embraced the values of Asian American awareness, philanthropy, scholarship, leadership, and sisterhood by actively participating in alpha Kappa Delta Phi, an Asian interest sorority. This involvement further shaped my character and enhanced my ability to collaborate effectively with diverse teams. In 2021, I proudly graduated Magna Cum Laude with a Bachelor of Science in Business Administration, specializing in Marketing. Embarking on a new chapter, I joined RPG Card Services as a Marketing Communications Coordinator. In this role, I effectively drive our marketing initiatives forward by designing visually appealing graphics, conducting in-depth analysis of reports, managing organizational tasks, crafting compelling blog posts, and overseeing marketing assets. Beyond my professional pursuits, volunteering with the San Diego Humane Society allows me to make a positive impact on the lives of animals in need. Additionally, my love for an active lifestyle led me to become an enthusiastic member of the San Diego Roller Derby Team, where I continually challenge myself outside of my comfort zone. With an unwavering dedication to continuous growth and a passion for leveraging my skills, I am excited to forge ahead in my professional journey, contribute meaningfully to the field of marketing, and embrace new opportunities for both personal and professional development.
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