Julian Isidro
Senior Manager - Promotions and Pricing - Verizon Prepaid @Verizon
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Promotions and Pricing - Verizon Prepaid @Verizon
New York, NY, US
I lead pricing and promotion strategy for two major prepaid brands (Straight Talk and Walmart Family Mobile), delivering rapid revenue growth and record-setting YoY profitability. Walmart presence, I dig into churn data and operational gaps to simplify a complex customer journey and reinforce our presence at Walmart stores. I align product, operations, and finance teams to overhaul the onboarding process and launch new growth vectors like Home Internet bundles, turning operational improvements into tangible value that drives sustainable loyalty.The Scope• Own the pricing architecture and promotional roadmap for multiple prepaid brands, balancing aggressive growth targets with strict margin requirements.• Orchestrate execution across product, operations, finance, and retail teams to ensure commercial strategies are delivered technically and operationally.• Manage and mentor a direct report, fostering a culture of rigorous analysis and strategic problem-solving.The Impact• Revitalized the value proposition to drive a 20% year-over-year increase in our subscriber base.• Delivered two consecutive years of unprecedented subscriber growth during the critical holiday season, encompassing Black Friday, Cyber Monday, and Christmas.• Optimized promotional spend and pricing consistency to deliver record-setting YoY profitability.• Opened critical new revenue streams by launching scalable brand extensions, including Home Internet bundles and tablet promotions.
EDUCATION
Carnegie Mellon University - Tepper School of Business
Master of Business Administration - MBA
Villanova University
B.S., Business Administration
SKILLS
ABOUT JULIAN ISIDRO
I’m a growth-minded marketer and customer-obsessed builder who loves turning messy problems into clean, intuitive experiences. Since finishing my MBA, I’ve helped launch billion‑dollar digital subscription products, redesigned complex customer journeys, strengthened partnerships with brands like Netflix and Walmart, and shaped strategies that delivered hundreds of millions in new revenue, double-digit YoY percentage increases in customer acquisition, and steered turnarounds in brand profitability.My career has taken me through product development, product marketing, content strategy, and customer experience, often at the intersection of all four. I’m most energized when I’m decoding customer behavior, collaborating with product and engineering teams, and bringing ideas to market that solve real problems for real customers.Whether leading cross‑functional tiger teams, untangling product friction points, or refining a promotional roadmap, I approach every challenge with curiosity, empathy, and a strong bias for action. I enjoy building structure out of ambiguity, simplifying what feels complicated, and fostering alignment so teams can move fast without breaking the customer experience.Outside of work, I love exploring the data side of sports and have even built predictive baseball models that generated positive returns four years in a row. I bring that same analytical creativity to my professional work, balancing rigor with imagination to build products and experiences people actually want to use.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.